On March 8, 2025, the ZACH Theatre in Austin, Texas, was abuzz with excitement as the highly anticipated premiere of “American Sweatshop” took center stage during the SXSW Conference & Festivals. The event drew an impressive lineup of talent, including Jason Sosnoff, Matthew Nemeth, Uta Briesewitz, Lili Reinhart, Anita Elsani, Joanna Plafsky, and Olivia Giacobetti.
The film, directed by Uta Briesewitz, delves into the internet’s dark underbelly, exploring the toll of social media through the eyes of Daisy, a young woman who works in a cottage industry evaluating harmful and offensive content. The narrative takes a gripping turn as Daisy becomes obsessed with holding someone accountable for a particularly violent video, leading her into a dangerous world beyond the safety of her keyboard.
The premiere was a star-studded affair, with the creators and cast members gracing the red carpet and engaging with fans and media. Lili Reinhart, who plays a pivotal role in the film, captivated the audience with her presence, while producers Anita Elsani and Jason Sosnoff shared insights into the making of the film.
